Top Tips to Generate Astonishing Insurance Leads And Close them in Simple Steps

Lead generation can be quite expensive, but is one of the top priorities for insurance service providers. Whatsoever insurance service you offer, your elbow grease would not come through without leads. Getting leads is challenging, especially during the initial stages when budget is tight. Opportunely, you have the chance to attract numerous costless leads by adopting the right strategies and strong execution. Right from blogging to SMM, there are many not so expensive ways to generate quality leads. Let’s here, have a look on a few top tactics for generating astonishing insurance leads-

Lead Magnet is one of the most powerful and the easiest on pocket ploys for generating leads. People normally hesitate to give out their contact information to companies. Lead Magnet is something you offer to your prospective clients in return for their contact information. For instance eBooks, free consultation, etc. Through lead magnet you give them a strong reason to provide their email or phone number. Once generated, you can close the lead through email marketing which is again an easy on pocket ploy.

LinkedIn is also one of the most powerful lead generation sources for insurance service providers. LinkedIn can help you-

• Grow your brand
• Start a conversation and make an easy networking
• Generate leads potentially for years by investing your time once, because the contents on LinkedIn stay forever.

There are numerous ways to network on LinkedIn. Creating LinkedIn content is just like creating blog content for your own website. Something that might sound negative is you don’t own where your content is published. But, the LinkedIn’s lead generation power is well worth it.

Video Marketing is also a cost-effective tactic to generate insurance leads. It helps you enjoy more traffic and grow your company revenue faster day by day. No professional equipment is required to create a great video. What you need is to present yourself and provide a valuable content in a professional way. You Tube is quite a hut search engine. Create your video and try to answer queries people might have about insurance.

Twitter is also the best social media tool. This is a powerful social listing tool for generating leads. Run a quick Twitter search and find out people conversing about insurance. Start conversing with them. Don’t try to promote yourself; if they find your conversations helpful, they would surely click on your profile to view your information.

Identifying leads after using the above mentioned tactics doesn’t mean your job is over. It is equally important to register the lead information into your system, set reminders to follow up and through to close it. After closing the leads, welcome the customers to your agency and re-evaluate them for up- and cross-selling opportunities.

Sometimes things go unnoticed, resulting in lost leads. Marketing automation here helps you streamline your lead generation. It also helps you with follow-up activities. Let’s see how it can organize things-

• A visitor visits your website through Google search. Once reviewed, the prospective customer takes an action and fills in the form you offer on one of the leading pages of your website.
• In no time, your sales staff will receive an email enclosed with the customer’s contact information together with other essential details, like which page he navigated through, how long he viewed your website and which form he filled out. This way a new lead record will be created automatically. Your team now doesn’t need to perform manual data entry.
• Within the next few minutes, the prospect receives a personalized email automatically from your agency thanking for seeking interest to collect additional information. The email will also offer suitable times for the free consultation with your sales representative. The viewer will now click the link confirming which time would be the best.
• This is how your calendar will be instantly updated with new appointments, executing mere work. Once the appointment is scheduled and the meeting makes it hit, your agency will accomplish a new customer’s business.
• A few months later, your sales staff might receive a new email pinning down that your customer has been spending a good enough time on your website, reading blog posts as regards to the general liability insurance. This can be the best lead for general liability appointment. And again, your campaign starts the ball rolling. As before, your sales team doesn’t need to do anything, offering additional information free of cost to the customers, your automated marketing system will complete the work automatically.

Technology can for sure add considerable value to your insurance business, but only when you own a specific plan to implement. So, before getting involved in the marketing automation solution completely, spend sufficient time evaluating the existing marketing processes of your insurance business and plan out your future priorities. Rather than doing things at once, identify specific processes, suitable for marketing automation. You will experience, in friction of time, an increase in the number of marketing activities migrate naturally to your automated system.

Source: http://exclusivecalls.com/